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Feature Article
MP3: An In-Depth Analysis
September 1, 2000
By Scott Lewis
If you are reading this article you are one of three people: 1) You
have MP3 music files that you listen to on a computer or some other
device. 2) You are someone that has heard of MP3s, but haven’t made the
leap to using them (for any of a number of reasons). 3) You live under an
Internet rock and have never heard of one of the most debated topics on
the Internet.
I started writing this article in early 1999. Every time I thought it
was ready to post something newsworthy happened that I thought deserved to
be included. This article has become a nightmare. Trying to keep up with a
topic entrenched in a battle that seems larger than the everlasting good
vs. evil. However, I am determined to finish this article even though I
know the topic will be far from over when I publish it.
What I plan is a look into MP3 from many perspectives. I will start with the
basic technology side of this phenomenon and work my way toward the
controversial legal and moral dilemmas that have sprung up around a simple
file format. Then, just for fun, I will speculate on the future (if I ever
get this finished) of MP3s and the music industry.
I am very interested in feedback. Please, e-mail
me with your opinion, or just to bash mine. Keep one thing in mind…
I don’t go down without a fight. If you want to argue any of my points
be prepared. But please send
me your comments. I am very interested in the opinions of readers and
Internet surfers.
On another note, coinciding with the posting of this article, I am
creating a new web site on the music and movie industries with regard to
MP3 and DVD/DeCSS technology. Please check out Entertainment
Reality as your one stop place to find MP3 and DVD/DeCSS news on the
Internet. Certainly it will be a place to keep up with all the Napster
events that have yet to unfold.
What is MP3?
Skip this paragraph if you already know. MP3 is the term for music
stored in compressed computer files at near CD quality. These files can be
played back on a computer or other digital music devices (more and more
are popping up every day). It is the level of compression that has given
MP3s such a following. At 1/10th to 1/12th the size of the original songs
on a CD, the files are small enough to justify the time passing them
around the Internet. With high-speed Internet access it takes less time to
download a song than it does to listen to it.
MP3s and Software
Originally you needed a computer to play MP3 files. After all, they
were created on a computer for that purpose. The most popular program is WinAmp,
but Real Network’s RealJukeBox
and MusicMatch’s Jukebox
are excellent players as well. RealJukebox and MusicMatch Jukebox even
create MP3s from your CDs while you are listening to them.
If you use WinAmp and want to make MP3 files from your own CDs you
would resort to using “ripper” software that copies, or rips, the
songs from your CDs and compression software that coverts the songs from
WAV format (the format on CDs) to MP3 format.
The benefits are great. A computer can store hundreds, even thousands,
of songs. At an average of 4MB per song you can fit 1000 songs in 4GB of
hard drive space. Hard drive space is cheap which makes this a very real
situation. WinAmp, and other players, let you create your own custom play
lists. You can play anything you want any time you want. This is an
amazing amount of control that has never been available with CD players.
Not even the massive CD Changers available today. (Read about how I tried
to
use my
computer to help control my own 200 disc CD changer. You will need to
scroll to the end of the article).
Although just starting to make an appearance in the marketplace, stereo
systems and their components will get USB or Ethernet ports for connecting
to a computer. Dell's
Digital Audio Receiver plays MP3 files from your computer on a
standard stereo system. Eventually this technology will allow you to
connect CD changers to your computer to ease ripping songs. You will be
able to control play back of songs with your computer, even though they
will play through your stereo. You can connect the sound card in your
computer to a stereo today, but this kind of integration will be
commonplace in a few years.
Hardware Players Emerge on the Scene
Something happened that turned the music industry on its ear. Diamond introduced the Rio. This is a Walkman style device that had 32 MB of memory to hold and play MP3 files. Its greatest benefit is its lack of moving parts. This provides true skip free playing of near CD quality music. All this was in a package about the size of a pack of cigarettes.
Now
there are many players around, such as Creative
Labs’ Nomad,
and Sensory Science’s RaveMP.
Most notable, though not necessary better, ones are from RCA
and Sony. RCA has the Lyra,
a basic MP3 player, with numerous
devices on the way, including the ultra small K@zoo (pictured at
left). Sony has at least three different players, the Memory
Stick Walkman, the VAIO
Music Clip,
and the cigarette lighter sized NW-E3.
These devices provide a major acceptability factor to the MP3 format by
making portable MP3 devices mainstream electronic products instead of
niche geek devices. The Sony Music Clip also has the distinction of being,
hands down, the coolest looking MP3
player on the market. The NW-E3 dwarfs the cigarette pack size players by
shrinking down to the size of a lighter.
(Here are Sony’s three MP3 players. From left: VAIO Music Clip, Memory Stick Walkman, and the NW-E3.)
Sony has a dilemma. They are one of the big five (soon to be four) music companies part of the RIAA (Recording Industry Association of America). As such, they are supposed to be fighting MP3 and helping come up with a new format that meets the RIAA’s secure digital efforts. To this end Sony uses a proprietary format for digital music called ATRAC. This displays Sony’s confidence that the market for digital music players is going to be strong without actually supporting MP3’s insecure format.
However, Sony’s format has its own problems. For you to play your
existing MP3 files, you must convert them with the software provided (a
loop hole if ever there was one). This means you would need to convert
your collection, no small feat for people with thousands of MP3s. You
would also need to maintain multiple copies on your computer. Adding
insult to injury, Sony will only let you copy a song to one of its devices
three times, then you must “rip” in again from the original CD, or
reconvert it from MP3. In essence, Sony treats everyone like a criminal.
This is not the way to win customers, especially when Sony’s Digital
Music Players (can they truly be called MP3 players if they don’t
actually play MP3 files) are the most expensive players in their class.
It
seems that almost everyday another product comes out, both portable and
not. For example, I have seen a DVD
player that plays CDs (yes, they all do that), and
it plays MP3s on a C
D-ROM. This allows you to create CDs with around
100-150 songs and play them in a standard home entertainment system. If
you want a CD player that plays CD-Rs and CR-RWs with MP3s, there is the BRUJO
MP3 Player. There are also portable Discman like devices, such as the Pine
D’music & MamboX,
that will play regular CDs as well as MP3/CDs. These have been slow to
market, but recently Philips has committed to building the eXpanium
MP3-based CD player. Again, this adds major acceptance to the MP3
movement. Even Casio is getting in on
the action with an MP3
Watch.
An
interesting product is the Rome MP3
Player. This device looks like a cassette (see photo at right). It
works as a stand alone MP3 Player, but its true claim to fame is its
ability to be placed into a cassette deck for playback. No funky adapter,
the device is the adapter.
There are hard drive solutions, as well. Remote Solutions has the Personal
Jukebox PJB-100 that uses a 4.8 GB hard drive. Remote Solutions is
capitalizing heavily on being first to market by charging $800 for their
player. Creative Labs is supposed to be releasing the Nomad
Jukebox in the Summer of 2000 with a 6GB hard drive priced around
$500. (I heard it will sell for $499 in stores, and $399 directly on their
web site.)
Don’t leave out IBM’s
Micro-drive. This incredibly tiny hard drive would still make a great
storage medium for an MP3 player as
I
predicted back in December 1998. The first one to follow my idea was i2Go’s
eGo. In fact, their player has two compact flash slots that can hold
two Micro-drives. That makes it the smallest player that holds 680 MB of music. With IBM's
recent release of a 1GB
version of the Micro-drive this could be a huge benefit to MP3
players if this technology becomes affordable soon.
Diamond and S3 are building an MP3
Receiver for a standard home entertainment device, further
legitimizing the MP3 movement. Kenwood
announced at Tokyo’s Audio Expo 99 the first fully Internet compatible
hi-fi with a 13GB hard drive and modem alongside a 6.5 inch screen
displaying a downloadable catalog available from Kenwood’s web site.
The MaxTech DA-CD555
is a component piece that contains a CD drive and a hard drive. You can
play CDs, MP3/CD-ROMs, and even rip CDs to the internal hard drive, as
well as transfer MP3s from CD-ROMs to the hard drive. AudioRequest
even includes an Ethernet port for connecting their player to a computer
or directly to the Internet.
In early 1999 people were building their own makeshift players for use
in their cars. Here is an example
of one, and another one is here.
It was setups like these that spurred the idea for the Empeg
car audio player that uses laptop hard drives in a true car stereo
that plays MP3s.
The list seems endless, and it just keeps growing every day. Heck, you could just build your own. Until another format comes along to surpass MP3 (more on this later) there will be an ever-growing number of products coming out to support MP3.
All the devices on the market make using MP3s easier (except Sony’s).
This leads to the next topic: Piracy.
The Controversy... Piracy
If playing MP3s is so easy, and making your own is just as easy, why all the controversy? Simple, piracy. Actually it is more complicated than that, but piracy is the biggest concern. With the advent of broadbanding (high speed Internet access in the home and office) it is viable to upload and download MP3 files on the Internet. The recording industry is worried one kid in a college dorm room will post matchbox 20’s latest album (with the song bent) on the campus LAN and every student will have a copy without paying for it.
Further, that campus LAN in on the Internet and everyone could download
the album if they knew where to look. Those who download the songs can use
WinAmp to convert the
songs to a WAV file for burning on a CD to play in a tradition CD
player. If easier is to use MusicMatch's latest feature to burn CDs
directly from you MP3 files.
Carnegie Mellon University busted 71 students for posting illegal
copies of songs on their LAN. You can read about it in this
NY Times article. (You will need to register with the NY Times site,
but it is free.)
The RIAA’s most notable attack of MP3s was with the lawsuit
against Diamond Multimedia over their Rio player. The RIAA was
bothered by the Rio’s software package. It included a copy of MusicMatch.
The RIAA’s basis for Diamond’s lack of copyright protection was the
ease with which MusicMatch would let people create MP3s from CDs.
Diamond’s defense was that it only supplied shareware software. That
software would only allow you to use it 50 times without registering it.
Anyone could do that off the Internet, Rio or not. Also, the Rio is a play
only devise. Diamond’s software to load the Rio with music is a one-way
event. You were not able to read songs from the Rio. This is how Diamond escaped
the initial injunction by the RIAA to stop shipping the Rio. In the
end the RIAA
lost its case against Diamond.
It’s a good thing the RIAA’s lawyers never heard about a couple of
creative programmers that figured out how to extract
the songs from a Rio. This makes it possible for someone to load up a
Rio with music then pass it to a friend to copy to another computer. I
really don’t think this will happen much. After all it is a very
expensive, and slow, way to copy MP3 files from one computer to another.
For the same money you could get two Zip
drives and copy back and forth all day long. And it would be much faster.
Piracy on a large scale
Napster is an MP3 file sharing
utility that enables people to share MP3 files across the Internet. This
has been wildly popular on college campuses. So much so that it has been
banned by hundreds of universities due to the amount of network traffic it
was consuming by students. The RIAA
filed a lawsuit against Napster for contributory practices. Napster
claims its software is useful in helping artists share their music, and
for legal trading of music online. But the RIAA claims that Napster is
used mostly to trade illegal copies of music without permission from the
artists. Napster tried to get the case dismissed based on the idea they
were an ISP and did not maintain any copyrighted material on their
servers. The judge deemed that they
were not an ISP as they provided the software and hardware to enable
the trafficking of files.
The RIAA filed
for an injunction to shut down Napster until the outcome of the trial.
Clearly they fear that if Napster continues to operate as they have, a lot
more people will be downloading music until the outcome of the trial due
to start in December 2000. Better to stop them now. Napster raised the bar
claiming music
trading is legal in their filings with the court.
The Judge ordered
Napster to stop the trading of copyrighted music, essentially shutting
them down. But Napster won't lie down and filed
an appeal on the injunction. In a surprising decision Napster
was granted a stay of execution while they prepare their appeal.
In the coming weeks (maybe months) we should learn the fate of
Napster.
The appeal of the injunction against them should be settled in late
September (be sure to check out Entertainment
Reality for the latest on Napster). And the trial is scheduled for
December.
Personally I hope Napster wins. If they lose it will be a long time
before we have serious downloading of music, clearly something the public
wants for these file sharing systems to be so popular. If they win it
could be the driving force that gets the music industry to stop dragging
its feet in getting a decent music download business model working.
Artists Jump In
Artists
are siding up on the Napster issue. Metallica, the heavy metal rock
group, filed
its own lawsuit against Napster for copyright infringement. Napster
claims that if an artist thinks its software is being used to copy their
songs illegally they can submit the names of the users and Napster will
ban those users, per the Digital Millennium Copyright Act.
Metallica called Napster on this, and provided
over 300,000 names it collected of people that shared its songs
online. Napster
banned the users, but also encouraged
them to fill out a counter-notification form. This form would be
delivered to Metallica were the band would have 10-14 days to take legal
action against the individuals, also per the Digital Millennium Copyright
Act.
Many people online have backlashed
Metallica. People are creating parody
and protest sites, and one group of programmers is planning to build a
Napster clone to be used to trade only Metallica material. It is
affectionately called Metallicster.
In fact, I have heard of one
person that asked to be added to Metallica’s list of Napster users,
and subsequently filled out the counter-notification, in the hopes that
Metallica would come after him.
Metallica has
yet to go after any of the users of Napster, but it did supply an
additional list containing another
300,000+ users they claim are illegally trading their music.
Other artists are almost as outspoken as Metallica. Dr. Dre is
following Metallica's lead by filing
suit against Napster and supplying
hundreds of thousands of names they claim are trading their songs.
Courtney Love has sided
with Napster. She claims the music companies are the real pirates.
They pay
their artists little while making millions off of them. Limp Biskit
has sided with Napster and is going
on a tour sponsored by Napster. Yes, the Napster sponsored concerts
will be free to attend.
If you
doubt that the recording industry is unfairly treating the artists and the
customers read
this. Even if you believe it you owe it to yourself to read
it anyway. People need to know this information if artists are ever to
get the money they deserve for their talents.
After Napster Comes Gnutella
The creators of WinAmp wrote a similar utility to Napster called Gnutella.
Gnutella has two major differences over Napster. 1) It can be used to
share any kind of file. This means the movie and software industries have
to worry as well. 2) It does not use central servers for storage of the
list of files available. This means there is no one source for the RIAA to
go after. They would literally have to go after each user one-by-one, or
shut down the Internet itself.
The RIAA is suing Napster because it enables piracy. Napster only works
on the Internet, as do most of the file sharing applications. Why doesn't
the RIAA sue the Internet? Perhaps they are only interested in suing small
companies that can't fight them. Take the case
against SuperPimpSoft. The RIAA is suing them over a newsgroup reader.
This is a basic application similar to the newsreader built into Netscape
and Microsoft's Outlook Express. The case is based purely on the fact that
this newsreader can decode MP3 files. Why doesn't the RIAA sue Microsoft
and Netscape (owned by AOL) since their newsreaders do the same thing? Are
they afraid to get in Microsoft's legal gun sights?
Can the law help them arrest pirates one at a time? Probably not. Also,
would it make sense to do so? Also, probably not. That would be like
trying to get drugs off the street by arresting the users, not the
pushers. If they arrested everyone
that ever downloaded a song illegally, they would probably arrest half
the people they want buying CDs. Surely that would have a far greater
impact than allowing people to trade files to help them make their
purchasing decisions.
The Press
Over the past several months the press has been covering the Napster
vs. RIAA (and Metallica) case with a vengeance. This is being compared to
a David and Goliath battle between music fans and corporate greed.
Few in the general public and the press seem to be on the RIAA or
Metallica's side. This is understandable in light of the recent finding
by the FTC that the music industry has been keeping CD prices artificially
high.
But is the press being fair. A lot of people think that the
music industry should be investigated. That is probably true. But does
it mean Napster should not be accountable for its actions. Hardly.
Obviously the case is not cut and dry, and the public's distaste with the
Music Industry doesn't help the situation. It will be the courts that
decide if Napster is breaking the law.
The recording industry has billions of dollars at its disposal. You
would think they would have just bought Napster out to stop it, or turn it
into a
paid
subscription. In the mean time, the press should be more diligent in
reporting the facts than writing opinions. (This article is in an opinion
column, so sue me if you don't like the fact that I sprinkle it with my
opinion.)
Piracy vs. Fair Use
The RIAA sued MP3.com
for providing a new service called Beam-It! With the Beam It!
software/service you place a CD that
you own into your CD-ROM drive. The software determines what CD it is,
and then “beams” the songs from that CD to your personal account on
the My.MP3.com site for you to listen to in streaming format anywhere you
want. The “beaming” is not the transfer of the songs from your
physical CD, but rather the transfer of a record in a database that
provides you with the ability to listen to MP3.com’s copy of the song on
their server.
If I buy a CD, shouldn’t I be allowed to listen to it anywhere I
want? If that is provided by a service isn't that all the better.
With regard to MP3.com’s Beam It service Hilary Rosen, President of
the RIAA, has stated,
“it is not legal to compile a vast database of our member's sound
recordings with no permission and no license. And whatever the
individual's right to use their own music, you cannot exploit that for
your company's commercial gain.”
Doesn’t the music industry exploit its customers every day for its
companies’ commercial gain? Overcharging
for CDs, “filling” CDs with songs we don’t want, etc. These are
all exploits for their commercial gain.
The RIAA has been adamant about stomping out new technology that leaves
it in less control of how music is “used.”
In what could be a big blow to online music technology, the RIAA
won the first round in this battle. The Judge in the case deemed
MP3.com’s activities as illegal. However, MP3.com and various members of
the RIAA have
negotiated settlements on the issue.
New Artists Have A Chance
Piracy is only part of the controversy. Another is that, for the first
time, small bands can legally
distribute their music on the Internet without using a record label. They
have the ability to use sites like MP3.com
to get recognized. This
won’t make them much money, but the idea is they can generate the
kind of interest that leads to ticket sales at concerts and clubs, and
eventually a recording contract.
AMP3.com
is a music site with an interesting approach. They require users to view
an ad before they download each song. They charge 12 cents for the ad, and
the artist gets 5 of those cents. That’s 40% of the revenue stream. Name
one major label that gives up 40% of its revenue to the artist it
represents. You can’t.
Whether artists
can make a living at this or not, the record labels don’t like it
because they lose control over the music business. What if an established
artist decided to release songs over the Internet without their label? I
have heard of a number of artists that have done this only to be shot
down. Billy Idol comes to mind. He wanted to release two new songs to his
fans free of charge. His record label stepped in immediately and put a
stop to his ability to release the songs. They had exclusive
rights to distribute any of his songs. David Bowie was one of the
first well-known artists to release a song in MP3 format. However, that
will be rare for any artist tied to a contract with a recording studio.
Even with sites like MP3.com, AMP3.com, Epitonic.com, Emusic.com, allmp3.com, etc., etc., eventually a group will have to sign with a major label. Their distribution channel is huge as well as the ability to get songs played on the radio. This would get their music to the masses much better that the current Internet word-of-mouth.
Money vs. Cost
Let’s not forget the music industry makes lots
of money off sales of CDs. Fifteen years ago, when CDs were new, the
record industry said that the price of CDs would be high until they
recouped the investment in making the transition to CDs.
Well, it costs far less than $1 to mass-produce CDs today, but they are
still charging $12 - $17. The RIAA claims that CDs should cost $34 due to
inflation over the years. Do they think CD players should cost well over
$1000 due to inflation as well?
If you look closely at the price of cassettes vs. CDs you can see that
the recording industry has been ripping off the public for a long time. A
CD typically costs $4-5 more than a cassette with the same songs. Why?
Does the artist get a bigger royalty when the sale is a CD? No.
Also, cassettes are declining in popularity. CDs outsell cassettes by a
wide margin. Yet the cassette sells for less. Since when does low volume,
high manufacturing cost items sell for less? Is it any wonder why
downloading music over the Internet for free is such a popular trend.
Fortunately there may be some relief on this. The Federal Trade
Commission has found that the
music industry has been keeping the price of CDs artificially high.
Music companies reimburse retailers for advertising. This is a lot of
money, and can add up to tens of thousands of dollars for a large store,
or chain of stores. But this reimbursement is based on retailers not being
allowed to advertise CDs below a set price that the music companies
determine. In other words, retailers lose a huge stream of money if they
try to advertise CDs for less than the industry wants.
Let's take a closer look at this minimum advertised pricing policy
(MAP) as it is called. There is nothing inherently illegal about MAP.
However, who is this protecting. The Music Industry claims this protects
small businesses selling CDs. Without it they would be forced out of
business by loss-lead sales at big chains like Best Buy. True enough. But
it is the Best Buys and Wal-Marts that are getting this advertising
incentive money. The small stores are still making too small a profit and
are going out of business anyway. Couldn't the music industry just lower
the price of CDs to all stores to the point were loss-leading CDs would
not be possible at the big chains, and small stores could offer
competitive prices.
The FTC settled with the music industry over MAP practices. This
settlement required the music industry to suspend their advertising
shenanigans for at least 7 years. But an interesting twist happened. 28
States sued the major record labels and two major music store chains.
They claim the defendants colluded to fix prices of compact discs
resulting in hundreds of millions in damages. (Do they need my address
when they win the case so I can get my share of the settlement?)
Legality
We already talked about legality with regards to piracy. Let's continue
on that theme for a moment. It is illegal to post songs on the Internet unless you have the permission
of the artist/label. But is it illegal to download the song? Yes. A lot of
sites try to get away with saying something like, “you can only keep
these songs for 24 hours at which time you are required to delete them or
buy the CD.” Yea, Right! Who do they think they are fooling? The
recording industry? Not likely. They know it is illegal, which is why
these sites are always moving, or disappearing.
Trust me, it is just as illegal to download songs without the
permission of the artist/label as it is to upload them. Maybe you can play
dumb. “Uh, officer, I didn’t know I was
downloading something illegal. By the way... where is your search
warrant?” Now where is that delete key!
The record labels and their lawyers would prefer to stop the people
posting the songs, in essence stopping the downloading. So the RIAA, and
others, would rather catch the ones with the Web and FTP sites than go
door to door to your house. That doesn’t mean that your home collection
of downloaded MP3s is not illegal. It just means that you are likely not
to be arrested, yet.
Music vs. Software and the Piracy Debate
Let’s compare music to software for a moment. The software industry
complains about piracy more than the music industry (at least in this
country). Interactive Digital Software Association, the industry's trade
association, estimated that $3.2
billion was lost to illegal copying of computer games in 1998. Bull! That assumes that everyone that ever copied a program or game would have
bought it. That is not true. What about people that pirate software
only to buy it later. They may get attached to it and buy the next version
that comes out. This increases revenue in the long run. Maybe they look at
a program or game once or twice and think it is worthless, and never use
it again. Either of these situations belies the software industries
accounting of the money lost on piracy.
Software companies are more concerned with a company
that buys one software title and puts it on their LAN for all employees to
use. This is not a concern for the music industry, which peddles its wears
mostly to individuals, not businesses.
Music vs. Movies and the Piracy
Debate
We can also compare MP3s to the movie industry. The movie industry
thought the VCR was going to be the death of movies. Obviously they were
wrong. Ticket sales are at an all time high, and rentals are a
multi-billion dollar business. Yet it is completely possible for people to
rent a movie, dupe it with two VCRs, and sell the copy. Is this happening?
No. The pirated movies being sold on the corners of New York City are
movies playing in theaters that have been “camcordered” and put on
VHS. This problem exists because the movie industry forces people to wait
too long to buy a legitimate copy of a movie. In other words... the
movie industry is feeding the market for piracy. If the movie industry
doesn’t want to feed piracy, they need to come up with a way to get
people what they want quickly and fairly.
Print vs. the Internet
We can even look at the Internet with regard to magazines. The
publishing world thought the Internet would be the end of magazines. Yet
there are even more magazines being printed and sales at newsstands are
up. In fact, we have print magazines about the Internet and the Web, which
I find a little silly.
Piracy is not over
The longer the music industry takes to come up with a legal, fair and
easy way to download music from the Internet, the more they are feeding
piracy. It is a fundamental economic situation, there is a demand for
downloadable digital music and the only ones supplying it at the moment
are pirates.
Statistics
Ultimately we must ask this question... would the person that
downloaded a song have bought the CD if said song was not available to
download in the first place? Some would, but I think most would not.
I have bought CDs after downloading songs from those CDs. It was a
great way to sample the music before buying. I think this is not uncommon.
In fact, sales
of CDs are up 8% as of the beginning of 2000 compared to sales in
1999. Clearly this massive piracy the music industry is worried about has
not hurt them in any way. In fact, it
seems to be helping them. Of course the music industry wants you to
believe statistics that claim that sales
are down near colleges that have students using Napster.
Statistics are a funny thing. You can say that sales are down 4% at
record stores near colleges that have access to Napster. You could also
say that sales are down at local/small retail record shops overall by more
than 4% so the stores near colleges are doing better than their fellow
retailers. Overall sales are up, and it is easy to conceive that college
students would rather travel to a Wal-Mart and save a couple of bucks on a
CD. This would have nothing to do with Napster or other downloading over
the Internet.
Most of the studies
done don't tell a clear picture. You would have to perform pretty
in-depth analysis to know if college students really are spending less
money on CDs just since music became popular to download and Napster's
introduction late in 1999. You would have to determine if there wasn't
some other reason for the slump in college student sales, like high
gasoline prices, that affect their purchasing decisions. Let's face it, if
sales are up 8% overall, a number not in dispute, how does the music
industry think it will be able to prove damages?
Copyrights
What all this boils down to is copyrights. If an artist owns the
copyright to a song, then by downloading it without compensating the
artist you are violating copyright laws.
Some people will argue that copying a song and giving it to a friend is no different with MP3s then it is with cassettes, and this has been going on for a very long time. Does the cassette analogy violate copyright laws? Sure it does. The fact that people are not being arrested, or sued, for it doesn't make it legal. But if a law is never enforced is it a valid law? The RIAA is now attempting to enforce a law that has gone largely unnoticed for years.
We have laws like the Audio Home Recording Act, the Digital Millennium
Copyright Act, and the Digital Performance Right in Sound Recordings Act
with extras like the Sound Recording Amendment. Let's not forget the
infamous Sony vs. Universal case, otherwise known as the 1984 Sony Betamax
case. Yet these laws are outdated in the fast moving world of the
Internet. Perhaps all the copyright laws need to be revisited in the light
of the global Internet. Can these U.S. laws apply to people around the
world?
The RIAA has sued more companies than I can count. But they have yet to
win a single case at trial. Although they won
the first round of its case with MP3.com for their Beam-It service,
they negotiated
to settle the matter. Why not just let the law deal with MP3.com and fine
them into bankruptcy? We will see if the RIAA carries out its
case against Napster, or settles
it too.
Obviously, these laws need to be rewritten; otherwise lawsuits against
companies like Napster and MP3.com would be open and shut. They are not,
and this is just the tip of the iceberg. If we look at the copyright laws
as they exist today, everyone that has ever given away or sold a CD is
breaking the law. Copyright law says you must have permission from the
artist/author to sell or distribute their copyrighted material. That means
it is illegal to go to a pawnshop and sell them your old CDs. This also
applies to books. Both of these activities have been going on for years.
Businesses are founded on them. Why isn’t the RIAA going after second
hand (used) CD and bookstores?
The common book analogy holds that when trading, lending, giving or selling books you no longer can read it. Only one person has possession at a time. Used CD stores and pawnshops operate on this basis. But with the ease of making exact copies of songs in MP3 format, it is now easy to give a song to a friend while keeping it for yourself.
The music industry doesn’t want its business to change. If copyright
laws were re-written to account for digital copies, the music industry
might be in for a disappointing proposition. The very merchandise (Vinyl,
Tape, and CD) may not be the “copyrightable” item, and they would not
be able to leverage their muscle against a commodity such as a digital
file that can be copied almost freely under fair use.
Encryption
Beyond copyright we have security, or encryption, to deal with.
Programs that circumvent encryption technology are also against the law.
But provisions are in place that make it legal when it is done to further
technology. This is under
legal fire with the DeCSS program that allows copying of DVD movies.
The program was created to enable Linux (an alternate operating system to
Windows) users to copy movies to their hard drives so they could watch
them from their computers. Windows and Mac users have the luxury to watch
movies on their computers. But when a programmer figured out how to do it
for Linux he was put
in jail.
Did he break the law by circumventing the encryption on DVD movies? Or
did he legally further technology to aid Linux users to play movies on
their computers? If the movie industry had just hired a company to write a
DVD player that ran under Linux/UNIX would this have become an issue?
Many questions, but it will end up being the courts that answer them.
Our clever programmer posted
the code to decrypt DVDs on the Internet. This too is being legally
fought. Posting the source code was done under the belief that it was
freedom of speech. Is it?
In fact, does the movie industry and courts really understand what they
are doing. This court
document lists all the defendants being sued
for linking to the DeCSS program. Yet the document links to all the
defendants. They are violating that which they are trying to suppress. The
movie industry is taking legal
action because the source code for the DeCSS program was posted on line,
yet this court document
has the source code in it. The movie and the music industries need to
understand what they are up against before they end up suing all 13
million people that have ever downloaded a song or downloaded
a movie.
The RIAA, not to be out done, also sued
a web site for linking. This bring up an interesting dilemma. The
World Wide Web was, and is, founded on hyperlinking. The MPAA & RIAA
want to make it illegal to do that which the Internet basis its core
functionality. Do we even have laws
on hyperlinking? If the New York Times or Washington Post linked to a
site with the DeCSS program as part of a news story would they be liable
for damages to the movie industry?
That may be the case. In the trial against 2600.com
it was determined that they
violated copyright law by posting the DeCSS program and then linking
to the program after removing it from their site. This could have lasting
repercussions if it holds up under appeal.
Morality
What about morality? Is it immoral for me to download a song off the
Internet? After all, the music industry has been over-charging me for CDs
for years. They have lobbied to prevent the electronics industry from
allowing us to create digital copies of music for personal use (Remember
DAT tape?).
Maybe it is immoral, but maybe it’s justified. Is it immoral for a
record label to put out a CD with a bunch of filler songs when they know
we only want the one hit from the album, and then charge us an exorbitant
amount for the CD?
When I was growing up (I am about to date myself) I would buy singles
(45s) and record those onto tapes so I could listen to them in my car. We
don’t have any regular way to do that now. I had friends hear the tapes
and wanted copies. I thought nothing about this at 17 years old, and made
a couple of copies for some good friends. In fact, I don’t ever remember
hearing the word piracy in those days.
Today there are very few songs released as CD singles. And I haven’t
seen one I’ve liked in at least 10 years. (The last one I saw, and
liked, was a Steppenwolf CD “single” that had Born To Be Wild and Magic
Carpet Ride. That was very cool getting their two best songs for the
price of two songs. It was one of those 3” discs that needed an adapter
to play in most CD players. Unfortunately, I lost it. Does
anyone have it? I would be willing to buy it from you.)
Is the music industry acting immorally by not releasing fairly priced
singles anymore? That is a tough one. I was paying a buck or two for a big
vinyl disc a couple of decades ago for 2 songs. I don’t see the trouble
with doing that today.
How Far Does Piracy Go
What about other aspects of piracy within the music business? Take
lyrics for one. Is it illegal to post the lyrics to a song? Apparently it
is, since the International
Lyrics Server was shut
down for doing this. This is a very fine line indeed. ILS posted the
lyrics that listeners, people like you and me, figured out by listening to
the songs. I downloaded some of the lyrics off their site before it was
shut down. A few songs had errors in them. I could tell. So the lyrics
were not necessarily accurate. How is that different from having a friend
telling me the lyrics to a song? All ILS did was put this on a large
scale.
Who does this hurt? The artists? I doubt it. They would rather have people singing along with their songs. There is a better chance people will buy the music if they are willing to go through the trouble to get the lyrics to sing along with it.
BTW... ILS is back up, but in a much different way. The last time I
looked at them they had an unusual way for you to get the lyrics to a
song. They displayed the words in a “presentation” style, over a few
pages. Unfortunately, I cannot read that fast. The pages are also blocked
from cut & paste and viewing their source, so you can’t save the
text.
The music industry also went after the Online
Guitar Archive that was posting the sheet music to play songs. I
don’t know if this was material available for purchase. Lyrics are not
generally available for purchase. But music score sheets tend to be
available for purchase, and someone is losing something if it is posted
illegally.
The record industry uses strong-arm tactics to maintain control. But
they are losing control, otherwise MP3s would not be as popular as they
are.
Alternatives to MP3
The biggest problem with MP3s is their lack of copyright protection.
There is nothing in the file format to prevent someone from making copies
of the songs to give away. Other formats are trying. AT&T is behind
a2b and there is Liquid Audio.
Microsoft introduced a file format that would allow encrypted songs to
be downloaded from the Internet. These files would not be able to be
played by someone other than the person that downloaded it. This is the
direction the RIAA would like to go. In fact, Microsoft teamed up with
Cirrus to create a chip set that can be installed in devices to play
Microsoft Media files.
However, three days after Microsoft released its software a program
called “unfu**.exe” was put out on the Internet that removed the copy
protection from the file. Thus allowing free copying of music stored in
Microsoft’s format. Oops!
You can read more about this program here.
One conspiracy theory I have heard is that the government won’t let any
company develop an unbreakable encryption because the government needs to
be able to crack it. And if the government can
crack it you know a couple of kids in a dorm room will crack it. Never underestimate the ability of a few good
programmers to crack into something, as evidence by the recent hacking
of Sega's Dreamcast. If this theory is true it will be a very
long time before downloading songs legally will be commonplace.
Earlier I mentioned Real Jukebox from Real Networks. They have been the
leaders in streaming audio for some time. In fact, they are probably in
the best position to overtake MP3. Yet their Real Jukebox also plays and
creates MP3s. To help protect against piracy they lock songs that are
created with their software. This lock prevents you from copying and
playing the MP3 file to another computer.
However, they recognize the need to perform backups of your hard drive.
To this end they have the ability to turn off the lock. When you do this
you get a warning message telling you about the illegality of copying
songs you don’t have the copyrights to.
Real Networks gets around the piracy issue with a lecture. Do they
think they are really going to get anyone to care about it? If a guy was
planning to give a copy of a song to a friend this warning will not stop
him.
Personally, I think the biggest thing Real Networks did to curtail
piracy was to limit recording MP3s to 96 Kbps with the free version of the
program. The standard by audiophiles is 128 Kbps. This means that Real
Jukebox creates files of slightly lesser quality than all the 128 Kbps
files you could download off the Internet. This would probably get your
friend to go to the Internet instead of getting it from you. You can buy the upgraded JukeBox Plus that lets you record songs at higher
quality, but die hard pirates don’t want to buy the software.
MusicMatch’s recent release of version 5.x of their jukebox software
allows you to encode MP3s at 128 Kbps with the free version of their
program. Version 5.x of MusicMatch also includes the ability to
“burn,” or record, CDs from your MP3 collection. I wonder when the
RIAA will sue them for coming up with technology that helps circumvent
their current distribution business model.
The alternatives are attempting one thing: they want to keep the music
industry happy by controlling piracy. But MP3 is the de facto standard in
online digital music, and has a strong following. None of these other
formats come close. That leaves illegal MP3s floating around the Internet
for some time to come.
It is my understanding that the SDMI standard the music industry is
trying to get established will allow you to make up to 4 copies of the
original. This is a little limiting, and most die-hards don’t like being
limited at all. Just look at Divx as it pushes up daisies.
The bigger problem for the alternatives is backward compatibility. I
personally have ripped my favorite songs from over 150 CDs to my hard
drive. This is over 1000 songs. I would not want to delete all those files
and start over. The amount of time it took me to do it in the first place
will insure that I buy a device capable of playing my existing files.
I don’t think I am alone here. This means hardware manufactures will
have to “phase in” a new format. That phase in period could be all the
pirates need to keep going. If a hardware manufacturer supplies software
to convert your existing MP3 collection, as Sony does, then you can use
your current MP3 tools and the conversion software to continue “business
as usual.” It would just be an extra, but free, step in the process. The
alternatives for the makers of these devices are to only play new formats,
which would probably not get them many sales, or to support the MP3 format
and piracy continues.
Eventually players may no longer play insecure MP3 files; by then the
music industry will have had its business turned upside-down.
Beyond Secure Downloads, What About CDs?
The RIAA is also concerned with CDs themselves. Even if a secure format
existed for downloading music off the Internet, that won’t stop people
from ripping songs off CDs and passing them around. The RIAA wants to add
watermarks to CDs as well. These watermarks would make CDs only
playable in real CD players and not PCs.
Who would by a CD that could not work in a computer? This goes against
the fair use policy of the Audio Home Recording Act that states clearly
people are allowed to make copies for personal use. Copying songs to a
computer for the purpose of creating MP3s, and downloading those MP3s to a
personal playing device is fair use. As is using a computer to create a
“greatest hits” disc from your own collection of CDs. That is the main
reason I bought a CD-Writer for my computer. I have a CD changer in my car
and all the discs in it are home made copies of songs that I own on other
CDs.
Fortunately, the first experiments in watermarking technology used on
CDs failed
miserably.
Philips has been doing something toward the watermark issue. All
Philips CD Recorders (the kind that work with your home entertainment
system) have been putting
their serial number on every disc they make. This could be used to
track any disc made in a Philips recorder to its source. Yes, big brother
is watching.
AOL Time Warner
Two major events occurred in early 2000 that could have a huge impact
on the music industry. AOL announced the merger with Time Warner, and Warner
Music announced it is merging with EMI Music.
At first this may not seem like it means anything to MP3. But it does.
AOL owns Nullsoft and Spinner.
Nullsoft makes WinAmp. Spinner is a
streaming radio station with a strong following. Gerald Levin, CEO for
Time Warner, mentioned these two companies as “jewels” in the AOL Time
Warner deal.
Time Warner owns Warner Music. Warner Music is one of the big five
members of the RIAA. Warner Music includes several record labels such as
Atlantic, Reprise & Elektra. These labels have serious music talent
with names like Madonna, Eric Clapton, Jewel, Phil Collins, Pete Townsend,
Led Zeppelin, The Eagles, etc.
EMI includes artists like The Spice Girls, The Beatles, Garth Brooks,
The Rolling Stones, The Beach Boys and even Frank Sinatra. With this
merger, Warner EMI Music will
be the largest music company in the world.
AOL is the largest Internet provider in the world. Time Warner is the
second largest cable provider, and owns Road Runner the second largest
provider of cable modems in the country.
Do you see a pattern emerging? If they wanted to, AOL
Time Warner could easily start distributing Warner EMI Music’s
catalog of talent as part of AOL’s content, both as streaming on-demand
and downloadable music. They could do almost anything they want within
there own circle of subsidiaries. That alone could drive the market to
follow them, or be lost in the trenches.
Clearly AOL Time Warner has the opportunity to capitalize on the
upcoming music revolution if they want. Will They? We will see. AOL &
Time Warner announced their plan to keep content and delivery as separate
entities within the company. My guess is this announcement was to appease
the opponents to the merger.
I can easily see AOL Time Warner charging a simple “subscription”
fee to listen to music. Just think, as AOL users start getting cable
modems they are offered full access to AOL Time Warner’s artist’s
music for an extra $5 a month. You’ll never have to buy a CD again. Once
houses are “wired” with stereos and TVs connected to computers they
only need one connection to listen to music throughout their homes.
Don’t forget that Time Warner also includes Warner Bros. and Warner
Home Video. Imagine this subscription service working for downloading or
streaming of movies.
I would not predict that we will all subscribe to music or movies, but
the writing is on the wall that it could happen.
Where to get MP3s
I heard a lot of people
were disappointed with the Diamond Rio in the early days. Their
disappointment came because they read on the box that they could download
songs from the Internet. Unfortunately, the only places the Rio mentions
are legal sites like MP3.com posting music from small, unknown bands. They
were expecting to download the latest Aerosmith song from the Armageddon
soundtrack, but couldn’t find it.
I think this is a common thread. A lot of people get discouraged when
they first start looking for songs in MP3 format over the Internet. (Prior
to Napster that is) Who would blame them? Try doing a search on MP3 and
see how many porn sites you come across. Porn sites are no dummies. They
know the massive popularity of MP3 files. Especially among college
students that spend too much time on their computers. This is the perfect
target for porn - the college kid that doesn’t have a date, surfing the
web for MP3s. (Note: MP3 surpassed
sex as the most searched for term on the Internet at the end of 1999.)
So where do you go to get
MP3s? MP3.com of course. O.K., enough of the “corporate” answer. If
you are serious about downloading MP3 files try Scour.net,
Napster, newsgroups, and ICQ.
Scour.net uses a feature in
Windows to share directories, but allows people to share directories over
the Internet, not just a LAN. People “register” their computer to
Scour.net and you can search Scour.net’s database of “registered”
files. (Always do an advanced search and narrow your focus to MP3s and
“Shares.”)
Since Scour.net lets you search for songs (spelling does count) you can
find what you are looking for; assuming it is available from one of the
Scour.net registered sites. The sites go on and off line a lot, so you may
have to be persistent. But at least you can use it reliably. You also
don’t need to register with Scour.net. This means it is a little more
anonymous than our next source.
Scour introduced a new utility called Scour Exchange that is similar to
Napster, but I would avoid it until the legal battles subside. Scour's
normal search is good enough if you reduce your searches to shares.
Napster, under
fire from the RIAA, is probably the best place to find popular music.
When you download and run the Napster software you register with them and
designate a directory on your hard drive that you will share with the
Napster community. In turn each Napster user is doing the same. At any
given time there are thousands of users online sharing MP3 files.
From my experience Napster is the best tool for people with high speed
access. If you have a dial-up modem you may want to stick with the less
reliable Scour.net. As a Napster user you are expected to share something
back, and although that is fine for high speed connections, you may not
like having your limited dial-up bandwidth eaten by other Napster users.
With the recent
injunction problem, Napster use
has risen dramatically as people download what they can before the
service might be shut down.
The next stop is to search newsgroups. The ones I found to be reliable are
alt.binaries.sounds.mp3.XXXXs (where XXXX is 1950, 1960, 1970, 1980, 1990
& 2000). Each decade gets a newsgroup. The traffic on these is high.
This means there is a lot of stuff available. But not necessarily a lot of
what you want.
The advantage to using newsgroups is that you can make requests.
That’s right... requests. Just post a message to
alt.binaries.sounds.mp3.requests with the name of the artist and the song
in the header, and ask politely in the body of the message for the song.
It works. I have seen requests filled the same day. Think of it as a place
to browse for what people are trading, and to ask for something
occasionally.
Another advantage of newsgroups is that it is almost impossible to stop
and even more anonymous. If you are hell bent on being a pirate then this
is the place to be. The RIAA would have to do a lot to stop the entire
newsgroup system in effect for decades (yes, newsgroups on the Internet
predate the World Wide Web by a long time).
Since almost every newsgroup server has a copy of the files, you should
be downloading files from your ISP’s own server and reaping the benefit
of getting the best possible performance from your Internet connection.
I personally have not tried it, but I understand that IRC
is a good place for die hard MP3 pirates. This will be the final place
the RIAA will be able to reach its strong arm tactics. IRC is a chat
system and it would be almost (if not) impossible to catch anyone using it
to trade MP3s. Since I have never tried it I will leave it to you to
figure out how to do it. I can provide a hint: do a /list
*mp3*.
Streaming MP3s
Streaming audio has been around for quite a while. It hit the MP3 arena
with Shoutcast’s plug-in and
server. These work with WinAmp and allow almost anyone to become an
Internet radio station. This had hopes of becoming really cool. However,
the music industry hates this too. The Digital Millennium Copyright Act
has provisions in it that regulates how radio stations can play music and
how they must pay royalties. This law applies to online radio stations as
well. Due to some restrictions in the law some sites were forced to stop
broadcasting. The RIAA in its typical strong arm tactics stopped Floyd
Radio, an all Pink Floyd radio station, from broadcasting because of
restrictions in the number of songs from a particular artist that could be
played in a row.
Then there are the royalties. Broadcasting music requires fees to be
paid to the recording industry. How many people are going to pay to run a
free Internet radio station from their cable modem? Not many.
But Shoutcast is booming. There are a lot of streaming media stations
out there. Live365 allows you to
stream to their servers, which in turn are the servers that listeners tune
into. This means you only need the bandwidth for one steady connection
rather than many, and Live365 supplies the bandwidth for your listeners.
When everyone has high speed access this could be really cool.
Unfortunately, this is even more “techie” than MP3s themselves. It
will take quite an improvement in the sustained bandwidth between you and
the “station” you want to listen to. Internet congestion, or even
yours and the station’s connection to the Internet will play a major
roll in the quality of your listening.
I think this will be a niche for quite a while. When home entertainment
equipment has Internet connections that let you listen to Internet
stations right along side traditional radio stations this will be a huge
business. Unfortunately, someone has to pay so expect this to be heavily
subsidized with advertising as it grows.
Spinner is an application that
uses the Real Audio format to broadcast over 250,000 songs on over 120
channels. One thing you can’t do with stations like this: get the songs
you want when you want them. Here is a quote from Spinner’s web site on
this topic: “To play full-length songs on-demand, a broadcaster must
have permission from the copyright owner, i.e. the record label. Most
record companies are currently not granting this permission for fear that
on-demand music will discourage people from purchasing the music.” The
RIAA and the record labels rear their ugly heads again.
What Does the Future Hold?
So what’s going to happen? I don’t know. I could only guess, but it
would be wild speculation. What the hell, it is my article, let’s
speculate.
For starters, the music industry is in for major changes that will make
the switch to CDs seem like trading in a new car. The music industry wants
to mold the Internet to fit its existing business model. That will not
happen. So, the music industry must change to meet the Internet.
(Personally I think the music and movie industries should get out of the
Internet completely if they hate its “model” so much. But that is the
topic of another article.)
The genie is out of the bottle. Both for downloadable digital music (in
MP3 or some other format) and for file trading software like Napster and
Gnutella. Between these two items the music industry must make radical
decisions on how it will continue to do business in an Internet driven
world. The music industry must learn to move at Internet speed (much
faster than it has) and treat its customers more fairly.
A number of things must happen
before the music business stabilizes.
1) Laws on Copyright, Digital Copying, Fair Use, Free Speech, etc. must be revisited for an information rich world. These laws will need to take into account that the Internet is global, and not just in the United States.
2) Some kind of micro-payment system must exist that is universally accepted. This system would make it easy and efficient for artists & labels to collect small payments, such as charging 50, 25, or even 10 cents to download a song.
3) A safe, secure and convenient way to download music must exist that
does not restrict a person’s
ability to use the music they purchase.
Assuming the laws get straightened out and we have a secure technology
that works well for the actual download, payment is the only real problem.
We need a micro-payment system that is easy for both a band to implement
for collecting pennies (nickels, dimes, quarters, etc.) for a downloaded
song, and is just as easy for consumers to use in buying songs from a
multitude of different sources.
Maybe it’s too late already. How will you get people to start paying
for something they have gotten used to getting for free? How much is a
song worth after people get used to Napster’s free model?
According to Hilary Rosen, President of the RIAA, "We sincerely
doubt that there would be a market for the MP3 portable recording devices
but for the thousands and thousands of illegal songs on the
Internet."
With this kind of attitude we can expect
the RIAA to fight MP3s for a long time. If they are too short sited to see
the use for a device that can play songs from a massive CD collection then
there is no hope the music industry cares about its customers.
Here are some hard predictions I will make:
1) Music will eventually be distributed over the Internet. This does not mean that it will not be sold in stores too.
2) The music industry will change due to this technology, just as it changed when switching from vinyl to CD.
3) People will eventually
own some form of music “server.” Whether that is using a computer,
some kind of set-top box, or a subscription over a high speed Internet
connection I don’t know. But people will
eventually connect TVs and “radios” to a “server” to play music
and movies throughout their homes.
My hopes, as opposed to predictions, are that the music industry comes
up with a way to buy and download music through the Internet, sooner
rather than later. This will cause a major resurgence in singles (the part
I am most looking forward to). You will be able to buy just the songs you
like or the entire CD, but the choice will be yours.
CD recorders (that plug into your stereo system) will be affordable,
easy to use, and connected to the Internet. They will connect directly to
cable or DSL like a set-top box, or by connecting through your PC (which
in turn is connected to the Internet). You can download songs and burn
them directly onto a blank CD, or store them for later use.
If the RIAA wants to maximize this, they will jump on the streaming
media bandwagon and embrace Internet based radio stations. You could have
your stereo hooked to your computer... you here a song you like... you
push a button and the song is downloaded to your computer and
simultaneously recorded to a blank disc in your CD recorder. Your credit
card is billed for that one song through an online account you maintain.
Easy, convenient, and cheap.
This will drive up sales in the long run. Artists will sell many more
copies of singles, at the small cost of selling fewer full albums. The
artists will strive to make more quality songs because that is where the
real money will be. The music industry will let Internet radio stations
play songs in return for commissions on the sales of the songs through
their station.
Independent artists can also make deals with Internet radio stations to
get their songs played without a label. This would be more work for the
indie, but it is better than what they have available to them now. The
only thing we would need government intervention for is to make sure the
RIAA doesn’t use strong arm tactics on radio stations to not play indie songs the
way Microsoft has strong armed computer manufacturers from selling
computers with an operating system other than Windows.
Napster
should be turned into a subscription service with a flat rate monthly
fee or a per song download rate. The flat rate model would require a
minimum commitment, say 6 months or a year. That would prevent abuse of
the system by joining for one month and grabbing all you can. The music
companies could ad “promotions,” as opposed to advertising, to inform
people when new artists and songs are available.
The industry could maintain copies of songs on their own servers
connected to the service for “seeding” new songs and for songs that
are extremely popular. This would make the cost of promoting new artists
almost nil, so we should see a flood of new and interesting music. Music
samples (or streaming) would be available for people to get an idea of
what they will download before investing the time. Artists would get
royalties based on the number of times their songs are downloaded or
traded.
Everyone wins! Hopefully it will happen in my lifetime.